About Us

At the Genesee Valley Agency, we feel that the true difference between one insurance agency and another is not merely the insurance companies and options that are offered, but also the people we hire to take care of our customers. We strongly believe that the way our customers are represented is a direct reflection of our business as a whole. We proudly serve over 10,000 customers in the Genesee Valley region and throughout Western NY.

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Arnold & Benton Agency​

The Avoca Agency dates back to 1880 with a few cooperative insurance companies and the Hartford. A.J. Arnold purchased the agency in 1890 and was located over the Main St. grocery store. In 1925, the insurance office was moved to 2 Chase St. In 1935, A.J. Arnold passed away while at work in the office and his grandson, A.M. Arnold took over the business. In 1981 with the retirement of Mr. Arnold, Wayne Benton, a manager of a Prudential office in Wellsville, took over the business and was renamed the Arnold and Benton Agency.


Calbranch Insurance

Established in 1897 by T.M. Skivington, Calbranch Insurance Agency has kept its roots in Caledonia and expanded to North Chili with the acquisition of Boughner Rabideau Agency in 2007. Under Philip Weise’s direction as President, Calbranch expanded its services to include Medicare Insurance and leads the Medicare division at Genesee Valley Agency. Calbranch has made it a priority to stay active in the community by participating in parades, fairs, fundraisers, and supporting local non-profits. They began a small international outreach by sponsoring a child in Rwanda through International Childcare Ministries.


Crowell Agency

Robert B. Crowell founded the Crowell Agency in 1963 in the basement of his home in Arkport. In the 1970’s, the agency moved to it’s current location on Main Street. The agency has been under the leadership of Susan Sellberg since 2010. For over 55 years, the agency continues to operate under Bob’s founding principles of trust, integrity, honesty, knowledge and experience.


The Wensel Agency

The Dayton Becker Agency was started in the late 1800’s and remained in the Becker family until 1985. At that time, Dan Wensel took control of Dayton Becker Agency, with offices in Wayland and Dansville. The DBA The Wensel Agency was added in 1994. For 33 years, Dan and his excellent staff have been fulfilling the needs of their insured.


Meet Our Team


Licensed Personal Agents